Marketing Outreach Specialist


Remote position available

Job Description

The Marketing Outreach Specialist works within an assigned territory (state of Virginia, 95% travel throughout the state) to develop and implement community outreach programs to develop and retain membership for Dual Eligible Special Needs Plans (D-SNP). This position collaborates on the development of strategic plans for growth, within assigned territories, regions or communities that nurture and retain positive relationships between the health plan, members and caregivers, the community, and provider organizations. The Specialist provides information about health plan services, assists the members in completing the application process in accordance with CMS guidelines, organizes and attends community events and health fairs and serves as the liaison to community organizations. This position also conducts member, community and organizational trainings. The Marketing Outreach Specialist completes face-to-face outreach and ensures compliance with all state and CMS Medicare Marketing Guidelines.

Essential Functions

  • Drives D-SNP membership growth by leveraging community relationships and developing opportunities to present and educate in front of potential members, caregivers and other interested parties. 
  • Develops and implements promotional plans for new outreach opportunities.  Distributes educational and promotional materials to community and provider organizations.  Presents the Company history and offerings in group settings. Consistently achieves member growth while meeting quality performance standards. 
  • Attends provider and community meetings and participates in special projects.  Collaborates with multiple departments, including peers, business development, marketing, network contracting, and provider liaison teams. 
  • Participates as a member of the Marketing team in developing and implementing strategies. Develops and implements promotional plan for new outreach opportunities. 
  • Maintains thorough knowledge of health programs. May act as a subject expert on Medicare and/or Medicaid programs and benefits for internal and external stakeholders. 
  • Develops an engagement plan for assigned territory (such as community based organizations, service agencies, housing, food pantries, churches etc.), and cultivates relationships and identifies potential collaboration opportunities. 
  • Plans and implements territory monthly action plan and consistently meets and/or exceeds outreach targets.  Produces summary reports on outreach activities. 
  • Participates in cross functional teams and quality improvement initiatives. 
  • Identifies, develops and maintains strategic relationships with community contacts and organizations to pursue outreach engagements for multiple regions.  Distributes written material to community and provider organizations. 
  • Plans, executes and  participates at community events, educational, outreach and other health related events. 
  • Schedules and facilitates marketing events, both formal and informal, with members and prospective members that meets the contractual requirements. 
  • Identifies and attends community and health events. 
  • Identifies and coordinates outreach activities and necessary materials at community and health events. 
  • Organizes staff and other resources in the participation and the support of select community events and activities. 
  • Responsible for post-event follow up and maintenance of relationships for future and recurring events. 

General Job Information


Marketing Outreach Specialist



Job Family

Quality Group


United States of America

FLSA Status

United States of America (Exempt)

Recruiting Start Date


Date Requisition Created


Work Experience

Community Relations/Outreach, Medicare


Bachelors (Required)

License and Certifications - Required

License and Certifications - Preferred

Other Job Requirements


  • Bachelor’s degree required in related field

  • 2+ years of community outreach, marketing and/or sales experience with a minimum of 1 year of Medicare and/or Medicaid enrollment experience.

  • Comparable experience may be considered in lieu of education.

  • Valid State Life, Accident & Health insurance license.

  • Must be a self-starter with the ability to work with limited supervision.

  • Excellent verbal and written communication skills.

  • Must exhibit sensitivity towards the target population.

  • This position requires 95% field based activity within the assigned sales geography working with targeted growth accounts.
  • Must have reliable transportation to travel within the sales territory (state of Virginia).

Magellan Health Services is proud to be an Equal Opportunity Employer and a Tobacco-free workplace. EOE/M/F/Vet/Disabled. Every employee must understand, comply and attest to the security responsibilities and security controls unique to their position.

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