Job DescriptionResponsible for marketing activity related to Medicare Part D business. Works closely with Medicare Part D Operations, Compliance and marketing leadership to develop new marketing strategies related to our Medicare Part D program. Responsible for managing the creation and implementation of all Medicare Part D member retention and acquisition marketing materials, communications and efforts (including CMS-mandated prospective member marketing materials)beneficiary correspondence that maintain compliance with Medicare Part D regulations. Participates in the recommendation and implementation of strategies to achieve marketing goals related to the Medicare Part D business.
- Contributes to comprehensive strategic marketing plans, and provides communications support to drive thought leadership and brand awareness about the Magellan Rx Medicare Part D program.
- Understands, applies and encourages adoption of brand guidelines consistently.
- Ensures messaging is consistent with overall marketing strategic priorities.
- Manages the creation and implementation of all Medicare Part D member retention and acquisition marketing materials, communications and efforts (including CMS-mandated prospective member marketing materials).
- Works closely with the Senior Marketing Manager and the Medicare Part D Operations and Compliance teams, as well as print vendor(s) to successfully implement member and prospective member communications that follow Centers for Medicare & Medicaid Services (CMS) regulations.
- Serves as a subject matter expert for the CMS Medicare Communications and Marketing Guidelines and CMS guidance relating to member and prospective member-facing communications and materials in order to ensure compliance with all CMS regulations and delivery timeframes.
- Possesses the ability to read, interpret and operationalize Medicare Part D guidance.
- Assists the Senior Marketing Manager with end-to-end execution of complex marketing materials through various distribution channels.
- Serves as the co-business owner for the Magellan Rx Medicare website. Works closely with cross-functional teams in order to monitor for CMS compliance, create content, drive enhancements and enhance the user experience.
- Develops and coordinates with management, and all members of the segment marketing team, to define objectives, metrics and goals. - Defines, builds and maintains best practices and templates for Med D marketing communications and promotional events.
- Establishes and completes work within departmental budget.
- Ensures and coordinates a cross-functional team approach to targeted marketing strategies ensuring buy-in from all key partners/stakeholders.
- Demonstrates technological savvy to translate technical terminology and concepts into business language as well as the appropriate mediums in which to deliver.
General Job Information
TitleMarketing Manager, Medicare Part D
Job FamilyMarketing Group
CountryUnited States of America
FLSA StatusUnited States of America (Exempt)
Recruiting Start Date4/8/2019
Date Requisition Created4/8/2019
License and Certifications - Required
License and Certifications - Preferred
Other Job Requirements
- 3+ years Medicare experience (good working knowledge and understanding of Medicare plans, the healthcare industry, and senior population)
- Strong client orientation and work ethic.
- Ability to work independently and make sound business decisions.
- Demonstrated ability to communicate and interact effectively with all levels of personnel, including management, staff, subject matter experts and third party vendors
- Excellent writing, editing and proofing skills
- Detail-oriented, organized with exceptional prioritization skills
- Initiative to identify what needs to be done and do it without direction, and find the answer or solution when neither are known
- Ability to self-manage and juggle multiple projects from start to finish with minimal oversight and direction
- Knowledge of and experience working with graphic design, print and online production processes
- Demonstrated advanced proficiency with Adobe Acrobat Pro, Word and Excel and moderate proficiency in MS Project and Visio
- Ability to maintain an up-to-date knowledge of software, including Microsoft Office applications
- Some proficiency with Adobe InDesign and Illustrator software a plus
- Proficiency in Spanish
Magellan Health Services is proud to be an Equal Opportunity Employer and a Tobacco-free workplace. EOE/M/F/Vet/Disabled. Every employee must understand, comply and attest to the security responsibilities and security controls unique to their position.
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